IPSY: Personalized Beauty
4.7star
154K reviews
1M+
Downloads
Everyone
info
About this app
Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you.
Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.
From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.
Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership
• See all your curated products before they land on your doorstep
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you
Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.
Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.
From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.
Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership
• See all your curated products before they land on your doorstep
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you
Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.
Updated on
Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
Ratings and reviews
4.7
153K reviews
Sunshine Reyez
- Flag inappropriate
- Show review history
January 17, 2026
updating my review because I haven't been able to use the Ipsy app for about a month now. The app just keeps giving "404 bad request" and "Kong error" messages. I can't view, purchase, do anything with my membership or account. app is great, sales are great, takes a long while to receive separate orders from the monthly bag. Some of the products come rancid or expired, I think. One of the masks smelled so bad, I threw it right away. Customer service is great though
9 people found this review helpful
Addison Ayers
- Flag inappropriate
- Show review history
January 17, 2026
I loved it at first, but when I was switching jobs, I decided to skip the month of january till I got a new job and settled. Yesterday, I went on the app and adjusted my frequency to every other month, and I guess the app took it as unskipping January and charged me without my knowledge. I asked the help center, and they said they could not cancel it or refund the money. the help center was not helpful in the ways of customer service, and since it was a chat bot, it just repeated the same thing.
10 people found this review helpful
Magdalena Bedernik
- Flag inappropriate
March 4, 2026
Ipsy isn't great anymore. Only thing I like is the occasional bag design. Most products are cheap, never heard of brands. If you order off their shop, you could get expired products (I did). I've had wrong items sent. Customer service has tanked: unhelpful and filled with verbose niceties. If you have concerns, they might completely ignore it. They send doubles of said cheap products. I don't know the point of the quiz, because I rarely seem to get a brand I'd like to try, most stuff is bland.
1 person found this review helpful
What’s new
Fixes and improvements.
App support
About the developer
Personalized Beauty Discovery, Inc.
android-apps@ipsy.com
201 Baldwin Ave
San Mateo, CA 94401-3914
United States
+1 650-741-0245
